Utilising Social Media to win your next client
Posted: Wednesday January 8 2020
As well as having a fully-functioning, slick website to engage your target market, it’s also a great idea to have a strong presence on social media especially when encouraging more new business opportunities. Having a social profile is often a necessity for many organisations, so it’s worth considering if you’re not utilising these platforms already. After all, it could help you win your next big customer!
Most channels are relatively easy-to-use and if you do things right, it should go a long way towards enhancing your outgoing comms – and giving your audience a ‘go-to’ online.
If you get their attention, you’ll be on their radar – and that initial prospect could transform into a long-term customer. Here are some quick-fire, simple tips for you to try…
Following the right people
Admittedly, having hundreds – or even thousands – of followers can look impressive to the outside world, but to really get people’s attention you need to be engaging with the right people.
Look to connect with other influential users in the industries which either interest you or are linked to your field of work. This can automatically put you in the mind’s eye of others – which should make it easier to develop deeper connections and drum up online conversations.
Mentioning businesses and publications in your posts where relevant should mean you’re more likely to get extra engagement on informative content. This, in turn, results in a larger audience reach and the potential for greater interaction. Additionally, a customer that you’re not connected with may see your post in their own network and get in touch.
Tagging is also a great way to show your support to other firms – and don’t forget to engage with journalists if they’ve reported on your business or a story you’ve submitted.
Sharing current news
Commenting, retweeting or forwarding relevant stories that affect your industry is a great way to create an authoritative voice for your brand. It shows that you’re up to date with what’s topical at that moment in time and position you as a ‘go-to’ commentator in the sector. As a result, this should demonstrate that you operate a reputable and active company.