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Top Tips On Getting A Career In PR

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Top Tips for starting a career in PR

Katie mallinson
By Katie Mallinson

If you’re thinking of a change in career after your maternity or paternity leave, public relations (PR) is a fantastic, rewarding career to pursue.

So, if you’re thinking about a potential profession in PR and are looking for some tips before diving in at the deep end, take a look at my advice below!

Get writing

PR is all about reputational management and how a firm is perceived in the public eye, which – a lot of the time – is channelled through the traditional and digital media space. Therefore, it is important that you enjoy writing – and lots of it.

When crafted in the right way, words are very powerful, and have the ability to positively influence a business’ chosen audience. So, to keep your penmanship skills in tip-top shape, try to write as regularly and frequently as you can. A great way of doing this would be to create your own blog, join a literary group or undertake your own journalistic story hunting.

Find your interests

As with any sector, PR is a greatly varied sea of specialisms, meaning it is important to do some investigation into the different areas that exist.

From in-house teams to big or small-scale agencies, with a B2B or B2C focus – some are even sector specific – there are multiple factors to consider when finding the areas which excite you the most.

Researching is a great way to uncover some initial information, but you can’t beat some hands-on experience. With a wealth of internships, work placement opportunities, webinars, blogs and social media content available at your fingertips, you really are spoilt for choice.

Live, eat and breathe news

It’s useful to get into the habit of digesting the news on a daily basis – whether it be local, regional, national or sector-specific – it’s important to keep up-to-date with what’s going on in the world. This will play a pivotal role in you being the eyes and ears for your future clients, which will help you to maximise the potential media opportunities out there for them.

Setting up Google Alerts will do some of the leg-work for you, by sending stories on topics of interest straight to your inbox. Combining these two tactics will ensure you don’t miss a thing!

Have an appetite for learning

You may land your dream job in PR, but that doesn’t mean the learning and effort stops there. In fact, it’s only the basis of a long and fruitful career in this fast-paced industry.

As you soak up the advice and knowledge from those around you, you’ll start to shape the direction you’d like your career to go in. So, demonstrating an enthusiastic desire to learn on the job – as well as a proactive interest in seeking out self-development opportunities – will see you really spread your PR butterfly wings.

Learn to adapt

Working in PR is changeable on a daily basis, so the ability to acclimatise to a host of different situations is a real must. For example, if you’re used to drafting essays, you’ll find that press releases, features, award entries – and a number of other PR-related tasks – are vastly different. Therefore, it’s important that you can deal with constructive criticism – especially in the days when you’re trying to grasp this new style of writing – and can put your new-found learnings into practise.

I hope these tips will help you if you’re thinking of a career in PR, and will assist you in making your decisions – good luck!

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