Workshop on how to write the PERFECT press release
Following the success of our last workshop, we are pleased to announce another important date for your diary!
On Thursday 12 October, from 9-11.30am, Managing Director of Scriba PR – Katie Mallinson – will lead a second press release workshop, to aid Yorkshire companies with their communications activities.
The session is open to people from the wider business community, and is intended to give an overview of how PR can raise the profile of your work, and provide practical tips to help you better tell your story.
Hosted at Scriba PR’s recently acquired headquarters in the loft of Heritage Exchange, Lindley, Katie will lead a small group of six through the whole press release process – from taking an effective brief, through to drafting compelling content, pitching and issuing it to journalists.
Commenting on the training session, Katie said: “Many technical businesses come to us with the key goal of raising their profile in the media. This often boils down to being able to prepare well-written, engaging and newsworthy press releases that will capture the attention of their target audiences – not to mention discerning journalists.
“So, this is a service we happily provide, as we want to empower people to undertake more meaningful conversations with their public, however complex their subject matter. And following the super response to our first workshop held in summer, we were keen to provide another opportunity for those who missed out.”
Comprising of group tasks and discussions, the workshop will see Katie showing her ten years’ PR and copywriting experience, providing guidance and advice to business people, as she covers a range of topics surrounding the perfect press release.