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Instagram’s head Adam Mosseri has stated that adding hashtags to an Instagram post is not likely to help users receive more views on videos and increase the reach of your …

It is possible to take a headshot of yourself, using your phone’s flipped camera selfie mode – or you can ask a colleague to point and shoot! This guide is …

There are many common questions we often get around taking a business headshot as a woman, from business professionals both in the corporate world to small business owners; what do …

By Scriba PR – Katie Mallinson In an age where strong social media channels are a lead generation tool for your business, it’s important to put time and energy into …

Why it matters how you distribute your press release. Picture the scene — you’ve laboured over the perfect phrases, included gem-like quotes from relevant spokespeople, peppered in industry insights, and …

By Barbara Nixon The sun is nearly shining, and the countdown to holiday season is only a few more months away. But how does that make you feel? Excited at …

By Catherine Baker As a general rule, people are the most important asset in any organisation. But they can also be the most expensive. What causes the greatest expense? Losing …

By Diane Hall  Diane Hall is a literary consultant and developmental editor. A published author herself, over the last decade, she’s transformed more than a hundred titles, and was among …

PR – that’s Public Relations in full – is the management function which looks after the reputation of a business or organisation. What does a PR agency really do? By …

What did we do before the World Wide Web was created? It’s no exaggeration to say that it has truly transformed our lives by helping us communicate, keep informed and …