How NOT to do PR
PR is easy to get wrong, but when done well it can lead to beneficial brand coverage that boosts your business reputation and customer relations. Here is a list of …
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What Journalists Really Want
Journalists can be a tough bunch to crack, so you may be asking how you can possibly know what types of content they want, without being a mind reader? Here …
Attract more of your Ideal Clients using LinkedIn
By Judy Parsons In this blog we are going to focus on being active on LinkedIn to help your target audience find you by using content and engagement tactics to …
Why you need PR
By Danielle Hemmens- Brighter Directions Many businesses find it difficult to understand what Public Relations is and whether or not they need PR. Public Relations is about reputation and communicating …
5 Ways To Build PR Coverage
By Danielle Hemmens Having a firm grasp on the PR side of your business is of paramount importance, and will be one of the decisive factors in deciding how successful …
Why Public Relations is important for your Business
Has it ever crossed your mind why some businesses dedicate so much time to worrying about public relations, and the potential effect it could have on their company? Well, the …
Tips on getting shortlisted for an award
Entering awards can be a daunting process if you have never done it before. It can be a big task to find figures that will help you create a credible …
How to come back from a PR Disaster
Founder of Scriba PR, Katie is a PR specialist with almost 10 years’ industry experience. 31st January 2018. Imagine you started a business creating and selling beautiful, fragrant bath bombs in …