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Social Media to win your next client – As well as having a fully-functioning, slick website to engage your target market, it’s also a great idea to have a strong …

By Lisa Slater – MYCCUK Creating effective marketing copy takes a little effort but it’s worth it if you want to get results. Just sticking a load of words on …

By Lisa Slater – MYCCUK In this two-part blog, I’m going to cover the basics of planning and writing effective copy for your sales, marketing or advertising campaign. Creating effective …

It’s undoubtedly the most popular question we’re asked – how do you write the perfect press release? Of course, you have to have the knack, otherwise everyone would work in …

Back in the day, many businesses questioned the true value of PR – only deeming it a luxury, not a necessity. It was enough to be a noted presence within …

One of the problems I often come across is people not knowing what to blog about. How do you come up with ideas? What exactly does your audience want to …

By Lisa Slater  I’ve lost count of the number of business owners that say they don’t get any business through their website. If there are no technical problems with your …

By Lisa Slater The Benefits of Blogging Research shows that businesses who blog get more website visitors and more leads. Ultimately, this results in more business. Having a good business …

By Lisa Slater – Make Your Copy Count You’ve written your blog, edited it thoroughly and published it on your site. You might be biased but you think it’s pretty …

1. Define Your Target Audience: Before crafting your profile, it’s essential to have a clear understanding of who you’re trying to reach. According to a study by LinkedIn, profiles with …